New season basics are in
Comfort
you wear
on repeat.
Bimi is casual, everyday clothing built for real days — soft enough for the couch, sharp enough for the street, tough enough to still look right next year.
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180k+
Pieces worn daily
Across 34 countries
4.8/5
Average rating
From 12,400 reviews
XS-4XL
On every core style
No exceptions
365
Day wear guarantee
Free replacement
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Shop by
category
Four drawers, endless outfits. Everything mixes with everything else — that is the whole point.
The regulars
Best sellers
Pieces our customers buy once, then come back and buy in every colour.
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The Everyday Tee
$28
Garment-dyed heavyweight cotton that keeps its shape wash after wash. The one you reach for on autopilot.
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Sunday Fleece Hoodie
$64
Brushed-inside fleece with a relaxed drop shoulder. Warm without the bulk, soft without the pilling.
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Easy Straight Denim
$78
A true mid-rise straight leg with just enough stretch to sit through a long commute and still look sharp.
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Soft Rib Knit
$56
Fine-gauge rib that layers under anything. Breathable enough for indoors, cosy enough for the walk there.
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Off-Duty Wide Pant
$68
Elastic-back waistband, pressed front. Reads tailored, feels like loungewear. Our most repeated purchase.
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Weekend Overshirt
$82
Midweight cotton twill that works as a shirt or a light jacket. Two chest pockets, no fuss.
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The archive
Past
drops
Small runs we made once and closed. Nothing here is coming back — but the good fabrics usually do.
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Sold out
Drop 07 · Nov 2025
Winterlight
Chalk · Oat · Slate
Our heaviest fleece yet, cut long and boxy. Sold through in nine days — the oat colourway went first, as it always does.
Retired · now core
Drop 06 · Aug 2025
Soft Start
Ash · Indigo · Tan
The run that made the brushed cardigan a core style. We kept the fabric, retired the buttons, and moved it into the permanent range.
Sold out
Drop 05 · Apr 2025
Field Notes
Moss · Clay · Bone
Built around a workwear-weight canvas that softens instead of fraying. Two hundred units, no restock, and we still get emails about it.
Partial restock
Drop 04 · Jan 2025
Off Duty
Stone · Cream · Rinse
A three-piece capsule you could pack in a carry-on and wear for a week. The rinse denim came back this season, slightly relaxed.
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Want a heads-up before the next one closes? Join the early access list.
Why Bimi
Built soft.
Built to last.
Comfort is easy to fake for one wash. We design for the hundredth one.
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Softness that survives
We pre-wash and garment-dye every base fabric so your third-year tee still feels like your first week.
Sized for real bodies
XS through 4XL on every core style, fitted on five different body types before it ever goes into production.
Made to be re-worn
Colour-fast dyes, reinforced seams, and a 365-day wear guarantee. If it pills or fades, we replace it.
Honest pricing
No seasonal markup games. One fair price, all year, with free shipping over $75 and painless returns.
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The fabric library
Four fabrics.
That is the
whole list.
We would rather run four cloths we can defend than forty we cannot. Every Bimi style is cut from one of these — so once you know your fabric, you know how it will wear.
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- Hand feel
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- Used in
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Softwash Cotton
180 gsm
Long-staple cotton, garment-washed twice so the shrink happens before it reaches you. It is the reason our tees keep their shoulder line after fifty washes.
- Hand feel
- Broken-in from day one
- Used in
- Tees · Long sleeves
Brushed Loopback
380 gsm
Loopback on the inside, brushed just enough to trap heat without turning fuzzy. We stopped at three passes; most mills do five and the fabric pills.
- Hand feel
- Warm, not heavy
- Used in
- Hoodies · Crews · Joggers
Rinse Denim
12.5 oz
Woven with a touch of stretch in the weft so it moves with you, then rinsed to skip the stiff first month entirely.
- Hand feel
- Structured, gives at the knee
- Used in
- Jeans · Jackets
Dry Canvas
290 gsm
The one fabric we do not pre-soften. It earns its character on you — six months of wear and it reads like something you inherited.
- Hand feel
- Crisp now, soft later
- Used in
- Overshirts · Chore coats
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The
lookbook
How people actually wear Bimi — no styling tricks, no clips down the back.
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Off-duty, on purpose
The Everyday Set
Layer season
Rib Knit + Overshirt
Room to move
Wide Pant, all day
The soft standard
Fleece, brushed inside
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Unfiltered
The
gallery wall
Campaign frames, fit-session outtakes and photos customers sent us. Tag #wearbimi to land here.
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Green trousers, white tee
Lisbon · customer photo
Sat-on-the-floor test
Studio · fit session
All black, all day
Drop 07 campaign
Denim shirt, second wash
Six months in
The full rail
McKinney pop-up
Everyday sneakers
Styling notes
Tee and boots
The uniform
Leather, worn in
Accessories archive
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Worn, washed,
reviewed honestly.
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“I bought two Everyday Tees to test them and came back for six more. Nothing else in my drawer holds up like this.”
“The wide pants are the only thing I can wear on a twelve-hour shift and still feel put together in.”
“Finally a brand where the 4XL is actually cut for a 4XL body instead of just being a bigger rectangle.”
“Ordered on a Tuesday, wore it Thursday, washed it twenty times since. Still no pilling. Genuinely impressed.”
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Free · 30 minutes · Virtual
Book a fit session with a stylist.
Not sure between sizes, or building a week of outfits from eight pieces? Pick a time and we will talk it through — no selling, no pressure.
bimi. fit studio
1:1 · 30 min · free
Good
questions.
Still stuck? Ask the assistant in the corner, or send us a note below.
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How does Bimi sizing run? +
True to size with a relaxed drape. If you are between sizes and want a closer fit, size down; for a fully oversized look, size up. Every product page carries the exact measurements of the piece, not just a body chart.
What is the return policy? +
Thirty days, unworn or worn. If it does not work for your day, send it back with the prepaid label in the box and we refund the full amount to your original payment method.
How long does shipping take? +
Standard delivery is 3-5 business days and is free on orders over $75. Express is 1-2 business days. Orders placed before 2pm local time ship the same day.
What is the 365-day wear guarantee? +
If a core Bimi piece pills, fades, or loses its shape within a year of normal wear, message us with a photo and we replace it once, free. No receipt hunting required.
Can I book a styling session? +
Yes. Our free 30-minute virtual fit sessions run Monday through Saturday. Book a slot below and a stylist will walk you through sizing, fabric, and building a capsule that suits your week.
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Get first
dibs.
New colours drop in small runs and sell through fast. Join the list for early access, restock alerts, and $10 off your first order.
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